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Google Webmaster Tools

Google Webmaster Tools

For Search Engine Optimisation or SEO.

Google Webmaster Tools are what web professionals use to improve & measure SEO.

  • How Boris Johnson made search work for him. Make search work for you.

If you don’t believe that web search is being manipulated, read on.

Yesterday I read with disbelief the remarks that Boris Johnson was making in the press. Why was he telling people that he made buses from cardboard boxes & painted them. Who does this? It seemed like the rantings of a lunatic. I read several articles which kept repeating, bus painting, bus cardboard box, bus from cardboard. Who tells people that they made a bus from cardboard?

Then I asked myself why he did this, then about the meeting Boris Johnson would have had with his spin Doctors beforehand. There was damage repair to do, after the fight with Boris Johnson girlfriend & many people search for Boris Johnson wife, Boris Johnson children & Boris Johnson net worth. Then there is the huge Boris Johnson bus story, this was the most searched term for Boris Johnson until today.

His comments were a master stroke of manipulating search results. They want to remove the references to the £350 Million to the EU bus articles. Before, when you searched Boris Johnson Bus, you got information on the Boris Johnson £350 million bus. Now the results are, ‘I make model buses’, ‘paints model bus’ & ‘I make model buses’. He may have looked stupid, but clearly seems thats fine in return for removing the bus story, from the top of search results. All the press fell for it. They have all published optimised reports which give new search results about ‘Boris makes buses’ & ‘Boris paints model bus’. Search has gone wrong.

Optimising this post for SEO

This post is optimised for SEO with the Key Phrase of ‘google webmaster tools’ as that is what I want to draw peoples attention to. It contains the correct keyword density in the headings, sub headings & body. Contains external links & internal links for this Key Phrase.

I have also used all the top ranking search keywords for ‘Boris Johnson’ in the post. It contains the high ranking search terms for Boris Johnson. The meta description for the post is “Google Webmaster tools are the secret to Search Engine Optimisation or SEO. Understand how it works & how it worked for the Boris Johnson bus & bus painting”. This is how you make search work for you. All of this is done with research, good writing & Yoast SEO Plugin. I will see how this works out, by checking the information in Google Webmaster Tools.

Using Google Webmaster Tools

It is essential to use & understand the information from the various tools available from Google. Search Engine Optimisation is SEO & does what is says. SEO is following the guidelines & applying the guidelines, set out by each search engine. These guide lines are what they are saying you ‘should’ do, to allow their robots to index your website & gather the most information about it. This tells Google what your website does. If it looks like your website is the most popular, accurate & trusted for a product, according the Algorithm, it will appear high in the search rankings. If it is the best, it will be at the top. The best means that you have followed all the rules. (The other thing you need for SEO is Yoast SEO Plugin. See my post about that here.)

We will start in the world of Webmaster tools, with the king of them all, Google. They have a two way street of business. Making money from other people making money, by offering advertising in the form of search visibility (yes, and adverts), for a particular product. As well as telling the sellers, how to be at the top of the search, so they sell more. Everything flows & it is a truly genius business model. Due to this, Google have the most comprehensive Analytics tools of all the search engines. (Bare in mind Google is just one of many search engines & they all need to be set up. This is why SEO is a big expense for website owners. It is hugely time consuming & requires an in-depth knowledge of every search engine.)

  • Add Google Analytics code to your website & prove to Google that you own it.

  • Instal Yoast SEO Plugin to optimise posts.

  • Learn about the data collected.

  • Use this data to your advantage.


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Sharing WordPress Blog Posts

Sharing my WordPress Blog Posts to Facebook.

Yeahhhhh. You have finished your WordPress website. Well done.

Website looks good & has something to buy. Now to start marketing through Facebook. We are going to do this by sharing WordPress blog posts from our website, to facebook.

There are some things you need to have done. (These are covered in other blog posts.) You will have chosen what will be your first blog post & the image you will use. You need to have chosen the image for your blog post. Before you post you need to upload the image for the post. You need to have chosen an image for your post. Yes, it must have an image & this image is the Featured Image on the posts page in WordPress. It is an important image. This image also needs to be processed to reduce its size & optimise it for the web. If you are using a laptop then you probably have an application to do this or you can use Tinypng . If you are using a smart phone then taking photos with it is best, using a filter & editor that compresses the file. There are apps for that. Do the same thing with you pictures every time. Great photos with small file sizes are very important.

  • Build your website.

  • Write interesting blog posts.

  • Create your facebook for business page.

  • Start posting.


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Facebook for business. Facebook is business.

You need Facebook For Businesses

Write your own Blog Posts & share them on Facebook.

If you run a small business, then Facebook is not just a place to send belated birthday messages, it is a huge global customer base. It is a for profit, business platform. It is Facebook for Business. Writing your own Blog Posts & sharing them on Facebook is what Facebook for Business is. Yes, it is also a place to share lots of photos of your cat with your friends, but that is only on your personal timeline.

This personal timeline Facebook says is not for business, a personal timeline must have your real name & not use a company name. If you do use a company name (or something else other than your real name) then, sooner or later, you will end up on the Facebook police radar. Facebook for Business & your personal timeline are subjected to algorithms to monitor such things (& many other metrics, they are the means by which Facebook sifts through data to make money out of it).

If an individual page gets to a certain level of activity, they will look at it & then suspend access to it, if they see their terms & conditions have been breached (yes that long document that you never read but have agreed to). They will then contact you & tell you that you need to use your real name & will also ask for a document to confirm your real name before they give back access to your personal page. They will tell you that you need to create a ‘Page’. Pages are separate, they are managed by a person, but they are business. There are many categories of pages, you can be a ‘Public Figure’ a ‘Restaurant’, a ‘Band’ whatever, you will need to choose the option most appropriate to you.

  • Facebook for Business is good for your business.

  • Understand how it can work for you.

  • Reap the benefits of using it correctly.

  • Drive customers to your website.


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Well Written

Good, well written content makes people react.

Reaction is what you want.

See how different styles of writing are used for different purposes & platforms. When writing to your facebook friends you need to write in a different way to if you are writing on your Facebook For Business Page. Make sure everything is always well written. Make notes on the subject of your posts. Add words & phrases & then write around them. Once you have the idea you just expand on it. Bare in mind if you are writing a blog post you will need your Key Phrase before your start to write the article.

Knowing you business puts you in the best position to write about it. No one knows your business like you do. Maybe you have the words, but cannot  seem to put them all together, if so please contact us at the link below.

  • Well Written Content is King.

  • Graphics are a great way to draw people into your website, however words speak loud.

  • You can create well written content to give you the edge on your competitors.

  • You must know your business well & be passionate about it.


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Get Creative Writing

Get creative writing working for you.

The introduction to your property is the first thing a potential customer sees. Make it count.

Get your creative juices flowing by writing about your passion. Write now, edit later is a good rule of thumb. Write on your phone, then edit on your laptop later. Get creative writing for your business. Carefully chosen words are necessary to best convey your business, to the visitors to your website. 

Creative Writing sets you apart from the competition. This is writing without rules. There are rules in writing in English of course & text must be grammatically correct, always. However you have a free reign to use your favourite words, words that reflect you & your business. Let your business shine with your words.

  • Creative Writing sets you apart from the competition.

  • Use your favourite words.

  • Get excited & let that shine through.

  • Write now, edit later & don’t forget spellcheck.

Examples of creative writing.

Set back inland in Mandrem, is the oasis, that is Wigwam Goa. Nik & Tanya have created an idilic spot, surrounded by hundreds of native trees and plants. As the name implies, there are eight, six meter wide Tipis or Wigwams, all with ensuite outdoor shower, as well as two stunning octagon structures made from local materials. There is also the option of one and two bedroom Apartments, with kitchens & air conditioning for those who like their creature comforts. The cafe offers local based organic food, great coffee, Kombucha and a long list of Nic’s cocktails. Serving Rotisserie chicken and veggie burgers with music and dancing every Saturday night, has become a local legend.

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Write Blog Posts

Write blog posts to get customers to your website.

When you write blog posts regularly, it keeps your website active, users engaged & success for your business.

To Write Blog Posts with a combination of creative writing & article writing for search engine visibility is an art. Blog Posts get you noticed by great content & correct data in the correct format. Content gets notice on search engines when you write within the rules. (The rules of search engines). Great blog posts can transform your business.

Blog posts let people know what is going on. These are a very effective ways to bring customers from social media to your website to close sales. Easy commentary with catchy text & pictures to get your message across. Blog posts on WordPress need to be at least three hundred words long. They need a subject, this subject is the Key Phrase. There are rules to follow when writing blog posts & it is important to know the basis of these before you start. This is all related to SEO. Not only do we want the posts to read well to our customers we also need them to be indexed by search engines.

  • Pick a topic to write about & make sure you have a lot of information.
  • Research to find the most appropriate key phrase that you will use.
  • Add the post to your WordPress website &. set it to ‘Draft’.
  • Edit the information & check the suggestions from Yoast SEO plugin.


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Selfpublish Cost

Want to publish your book?

What is the Selfpublish cost? 

Many stories, but only one book. Once you have spent innumerable hours getting inspired, writing and plugging away on your beloved book, it is time to decide on how to publish it. Self Publishing has become a very viable option for authors. As usual, the internet has changed things. It has changed the face of the publishing industry (as well as music, travel, insurance, taxis, food delivery &&&) for the benefit of authors. I want to help you decided if self publishing is the way for you & to show the the selfpublish cost.

Book publishing costs come in many forms. There is still the traditional route via a publisher, however this entails having a publisher agree to publish your book. This may or may not be easy, depending on many factors. The other, increasing popular route, is to self publish. This will keep your book publishing costs low. This means that you bare all the expenses yourself, however you get to keep all the rights and all the income, from the sale of your book. It gives you total control over the finished book.It is not uncommon for first time authors to self publish and then get a more lucrative deal from a publisher as a result.

Read on to see the process & the costs of getting your book published.

  • Write your book with passion.

  • Edit your book for accuracy.

  • Format your book for digital platforms & print.

  • Market your book through all the available channels make an income from your work.

  • There are several options available to authors to make their books available to a wide audience.


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Effective Marketing

Marketing of your business.

Effective Marketing is when it all comes together.

Effective Marketing comes in a myriad of different forms. We aim to find what is the best marketing for your business.

  • Website Marketing. Using your website to reach the customers you want.
  • Social Media Marketing. Connect with a refined global or local audience with engaging content.
  • Print & Digital Design. How you look is how customers see you.
  • Advertising. Connect with a refined global or local audience with engaging content.


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Effective Social Media

Social Media is the business buzzword of the decade.

Effective Social Media. What does it mean?

Cherry pick the best parts of social media. Choose what your share & where you share it. Connect with a refined global or local audience with engaging content through Effective Social Media. Social media & social media marketing mean different things to different people. For small businesses however, it means a gold mine of potential, clients as well as more administration & some frustration. It depends on how you manage it, and how you show yourself, in the massive online world of reviews, comments and photos. There is an every growing list of platforms that come under the term, social media.

Having a clear plan for your Effective Social Media marketing is vitally important. A plan also makes it much easier to do, consistency as this is the key. Also be consistently different across all the social media platforms. Each platform has a particular driver, Instagram is photos & twitter is a few words. To be effective you have to be engaged yourself. You need to be excited to post. There are however rewards to your efforts & these are likes, comments & visits to your website. Each platform has metrics so you can see how your posts performed, this makes it exciting.

  • Decide which platforms you are going to use.

  • Add content to them on a regular schedule.

  • Respond to comments.

  • See your following grow.


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Marketing my Website

Started Marketing my Website, never looked back.

Marketing your business through your website is one of the best decisions you can make, for the future growth of your business.

Using your website to reach the customers you want. Website marketing takes many different forms, however the basic ideas to use your website as the centre of your marketing. It is your website where you create posts related to your business & then share them on the website & across social media. This then drives traffic back to your website where you make the sale. You need to have an effective plan of action together. That is why started marketing my website now.

Once you have your website with the introduction to your business, your pages of information & everything else, you are ready for marketing. Email lists are the first thing. email is very powerful & people are happy to sign up to receive emails from you. Write regular interesting mails for your customers. consider using a mail plugin such as Mailchimp. Next are your chosen Social Media platforms.

  • Have you website looking great & with well written introductions, pages & posts.
  • Collect email addresses & connect with clients.
  • Choose your social media platforms.
  • Connect with your customers regularly.


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