Google Webmaster Tools
For Search Engine Optimisation or SEO.
Google Webmaster Tools are what web professionals use to improve & measure SEO.
How Boris Johnson made search work for him. Make search work for you.
If you don’t believe that web search is being manipulated, read on.
Yesterday I read with disbelief the remarks that Boris Johnson was making in the press. Why was he telling people that he made buses from cardboard boxes & painted them. Who does this? It seemed like the rantings of a lunatic. I read several articles which kept repeating, bus painting, bus cardboard box, bus from cardboard. Who tells people that they made a bus from cardboard?
Then I asked myself why he did this, then about the meeting Boris Johnson would have had with his spin Doctors beforehand. There was damage repair to do, after the fight with Boris Johnson girlfriend & many people search for Boris Johnson wife, Boris Johnson children & Boris Johnson net worth. Then there is the huge Boris Johnson bus story, this was the most searched term for Boris Johnson until today.
His comments were a master stroke of manipulating search results. They want to remove the references to the £350 Million to the EU bus articles. Before, when you searched Boris Johnson Bus, you got information on the Boris Johnson £350 million bus. Now the results are, ‘I make model buses’, ‘paints model bus’ & ‘I make model buses’. He may have looked stupid, but clearly seems thats fine in return for removing the bus story, from the top of search results. All the press fell for it. They have all published optimised reports which give new search results about ‘Boris makes buses’ & ‘Boris paints model bus’. Search has gone wrong.
Optimising this post for SEO
This post is optimised for SEO with the Key Phrase of ‘google webmaster tools’ as that is what I want to draw peoples attention to. It contains the correct keyword density in the headings, sub headings & body. Contains external links & internal links for this Key Phrase.
I have also used all the top ranking search keywords for ‘Boris Johnson’ in the post. It contains the high ranking search terms for Boris Johnson. The meta description for the post is “Google Webmaster tools are the secret to Search Engine Optimisation or SEO. Understand how it works & how it worked for the Boris Johnson bus & bus painting”. This is how you make search work for you. All of this is done with research, good writing & Yoast SEO Plugin. I will see how this works out, by checking the information in Google Webmaster Tools.
Using Google Webmaster Tools
It is essential to use & understand the information from the various tools available from Google. Search Engine Optimisation is SEO & does what is says. SEO is following the guidelines & applying the guidelines, set out by each search engine. These guide lines are what they are saying you ‘should’ do, to allow their robots to index your website & gather the most information about it. This tells Google what your website does. If it looks like your website is the most popular, accurate & trusted for a product, according the Algorithm, it will appear high in the search rankings. If it is the best, it will be at the top. The best means that you have followed all the rules. (The other thing you need for SEO is Yoast SEO Plugin. See my post about that here.)
We will start in the world of Webmaster tools, with the king of them all, Google. They have a two way street of business. Making money from other people making money, by offering advertising in the form of search visibility (yes, and adverts), for a particular product. As well as telling the sellers, how to be at the top of the search, so they sell more. Everything flows & it is a truly genius business model. Due to this, Google have the most comprehensive Analytics tools of all the search engines. (Bare in mind Google is just one of many search engines & they all need to be set up. This is why SEO is a big expense for website owners. It is hugely time consuming & requires an in-depth knowledge of every search engine.)
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